How to market eBooks
You can use this as a central place for other kinds of activity, like blogs, information about conferences, and links to mailing lists or newsletters that you create. All of these extra activities will improve the search engine ranking of your site, attract more visitors, and build up your profile and reputation. Video is a very strong medium of communication.
7 Ways to Turbocharge Your Ebook Marketing | Writer's Digest
Social media, and Facebook in particular, loves video, so having a short video advertisement about your e-book will create more of a buzz and get you boosted through various social media channels. Running free webinars for your target market for the book can also be useful.
These can help people understand how to use the book and what value it can bring to them. Conference presentations tell people about your book, and are a good place to sell a few extra copies. People can be very turned off by presentations that turn out to be a sales pitch. Even though they may not have paid to come to your session, they have committed their time, and they should get something of value for that.
- Character Worksheets;
- 141 responses to “#1 on Amazon: An Ebook Marketing Guide for Self Publishers”;
- Middle-of-funnel promotion!
- Types of ebooks!
Writing articles related to the topic of your e-book for other blogs or online journals builds your reputation as a writer, and points people towards your work. Make sure you are giving people something of value, and hope that they follow links to your profile or book through the article. Giving away copies of your book to people who are influential within your field also helps to create a buzz around it. Focus on people who can use or tell other people about your book. Other great people to share your book with are bloggers, writers, conference speakers, or people who run teacher training courses and might want to include your book in their syllabus.
You can offer free copies to potential reviewers through your social media channels. Many people think that writing a review in exchange for a free book is a great deal, but once they have the book, their motivation to produce a good, thorough review tends to fizzle out. All of the above methods are fine, and are things that you should do.
But they are also hard work for very limited returns on your time. The things that I have found that tend to work particularly well are different forms of limited time offers. Through the platform, I can create discount codes. I choose the percentage of discounts, and how long or how many purchases of each book the code is valid for, and then I share these codes via social media.
Creating sales and discounts that have a finite time or number boosts the perceived value and urgency to use the code. This helps to overcome the perception that digital content is constantly available. Through the Payhip platform, I can also set up special 'social discounts'. These allow the buyer to get the book for a reduced price, once they share a link to it through their social media network.
This can be a great way to reach your customers' networks, and build a wider market for your products.
7 Ways to Turbocharge Your Ebook Marketing
Again, you can limit the time that these social discounts are available, which encourages the customer to do it now, rather than forget to do it later. Building up a network of affiliates companies and websites that you have a relationship with is a really useful way to boost your search engine ranking. It can increase the number of links to your product, and as a result, sales. Through the Payhip platform, I can give affiliate websites a unique link that tracks any sale of a book back to them, so that they have a share of the income. This is a great way for bloggers or reviewers to potentially generate some income for their work, by selling your products.
Ebooks sales are growing!
So be sure to offer your affiliates a good percentage of the sale, to make it worth their time. If you are constantly trying to sell to your social media network, you will soon find that your network will start to shrink rather than grow, and your sales will shrink too.
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The best way to avoid this is by offering value and variety. Vary the way you promote your books as much as possible. Share links to articles, blog posts you have written, and your video ads. Share a good variety of images and media about the book. Even better, promote a variety of products, rather than just one book. Don't forget about value. If you have felt any of these fears, relax.
I published my first book on Amazon as a totally unknown author. Everything has been said already. Write your book anyway. Be helpful. Your readers will benefit. Flat broke?
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None of these techniques will cost you a dime. With 12 million titles, you have more competition than you can fathom. Here are three things that will make your content shine.
Make it easy to read. Organize it logically. Let each chapter serve a bigger purpose. They can be a series of steps, or a collection of related topics. Make it believable. Share something new. Then prove it. Tell a story. Use an analogy. Show the data. I show you how to create and build a blog that rocks and grow tribes, fans and followers on social networks such as Twitter and Facebook. It also includes dozens of tips to create contagious content that begs to be shared and tempts people to link to your website and blog.
Download and read it now. Click here to find experts on content marketing. Join over 25 million other readers that have been educated and inspired to transform their life and business. Jeff Bullas. Ebooks sales are growing! Types of ebooks Ebooks come in a variety of types and formats. Formats come in two distinct flavours.
How to Market Your Kindle Ebook in 10 Steps
Then there are a big variety of file types across the ebook market spectrum. So why create an ebook? There are a variety of reasons that you should write an ebook or even a book. Build an email list Position your brand personal or corporate as a thought leader or expert in its niche Credibility. Collect questions from your customers and target audience and provide answers. Books have been created just using that premise. This is where you get the structure organised and is worth spending time on Set aside a block of time where you just write.